Why just Google?
Simply put they have the better PPC campaign management system currently combined with the largest viewing audience. Between the Google search network, content network, and mobile platform they have a very big reach and if you need to have a PPC campaign running it should be on Google.
Another reason is that Google AdWords – is built to help improve the users internet experience combined with keeping the advertisers’ cost in mind. Google AdWords rewards active PPC managers that optimize campaigns by lowering the Cost-Per-Click (CPC). The lower CPC is reflected through an increase in Return on Investment (ROI) which affects the overall bottom line for the advertiser.
Google helps you reach the audiences that matter most to your business. More than 170 million people use the Internet in the United States and Google’s network reaches 80% of these potential customers. With Google AdWords you can target customers by neighborhood, city, state, or country. Google AdWords is available in 38 different languages and 250 countries.
Last but not least … as one of my mentors told me once “if you can’t sell it using Google AdWords – time to rethink what you are selling.”
