Why Choose Optimize ROI
Most small business owners today have many tasks to perform.
Creating and maintaining a PPC campaign – especially one just starting out; takes time, knowledge, and skill. There are many stages when conducting a PPC campaign – initial Strategy, developing Tactics, performing Action items, viewing Results, followed by Tracking and Testing those results. Once the testing is done the cycle starts over again.
The value behind hiring Optimize ROI is that while search engine marketing can effectively target customers, managing an online marketing campaign requires diligence and close attention to detail. A professional Account Manger has the experience and skills necessary in developing and managing AdWords campaigns to save you time and resources.
An area that sets Optimize ROI apart from others is with how we approach the work – how our business models are different.
A great deal of companies charge a fee – such as 10% or 20% of your budget. As long as these companies keep you as a client they are doing well. It is not in their best interest to actually work. Think about it for a moment … with getting a flat fee the more work they put in the less they actually make. Most companies will do the work upfront and then just do reporting after the initial setup with little in the manner of continuous improvement. Ever notice that with most of these companies they contact you a great deal in the first 30 – 60 days but after that it tapers off? I offer a flexible and client specific pricing model which you can read about here.
Another reason to choose Optimize ROI is that I can understand your business. I have an MBA with a BS in Accounting and I am a 3rd generation small business owner. I understand the time that is involved in running your own business, how troublesome it can be to increase profits, and the need to know there is a system in place to bring in customers.
In addition to internet marketing I am also a business analyst and am familiar with a variety of methods to help you convert web traffic. It is not always enough to have a potential customer view your page, it is important that the customer turns into a lead of some type … either through a direct sale or by requesting more information. A PPC campaign can only get them to your site – there is other work to be done after that.
