Small Business Owners
If you are a small business looking to increase profits through marketing .. I can help. I understand that unlike larger organizations you have smaller budgets for your various activities – including marketing. While some companies can charge $10k a month in Google AdWords alone you may have have a smaller figure in mind. Here is something important .. you do not have to start with a large budget to get AdWords working.
In truth it may be wiser in terms of Return on Investment (ROI) to start out on a smaller scale. This will allow time for tracking and testing of your marketing campaign. Items such as keywords, ads and ad groups have to be monitored and tweaked to achieve good results.
Starting with a smaller budget will allow time for your website to be optimize to better suit your marketing campaign. Questions need to be answers such as: ‘Does one particular page have a higher bounce rate than others?’ and ‘Is it hard to navigate your website?’
These questions – and answers – are important for a successful marketing campaign and a healthy Return on Investment (ROI).
