ROI and AdWords
Return on Investment (ROI)
As it applies to interment marketing is the sum of revenue from sales less cost to advertise over cost to advertise. In other words $100 in revenue less $25 cost to advertise; or $75 divided by $25 will give us 3. Multiply that by 100 and you have your ROI in terms of a percentage. ROI as it applies to Pay-Per-Click (PPC) campaigns such as Google AdWords brings up the meaningful terminology – conversion rate
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When you are talking about PPC campaigns the conversion rate refers to how many people clicked your ad that lead directly to behavior you deem valuable. Such behavior includes a purchase, signup, page view, or lead.
Google AdWords
AdWords provides a range of helpful tracking tools to use online. Using these tools you can understand what’s working, what’s not, and which adjustments you can make to maximize your investment; increasing your ROI. There is no minimum spend with Google AdWords. You only pay when a potential customer clicks on your ad and goes to your site. You are in control of your advertising and can adjust, pause, or stop your campaigns at any time.
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