Optimize ROI Process
There are a variety of services available including Google AdWords Management, Search Engine Optimization (SEO), and coaching and business development.
Managing an AdWords Campaign requires some simple steps to get things running smoothly.
1) Is an AdWords campaign suited for your Business?
AdWords is a paid advertising tool and will incur costs, as such AdWords is not suitable for every business from the start. Optimize ROI will conduct an analysis to determine if AdWords is correct for your current business model. In addition, Optimize ROI also does business development and has the ability to suggest changes to your current structure to increase the potential for success with AdWords. Request a Free Evaluation to get started.
2) Developing your AdWords Campaign
A successful AdWords Campaign starts with a base strategy developed through research of your particular business.
Three areas looked into when doing research are your competitors, developing keywords and Ad creation.
Conducting competitor research allows Optimize ROI to understand what your competition is doing to drive traffic to their site.
The development of keywords stems from various tools that will allow Optimize ROI to determine how people are searching for your product/service and how often.
Writing targeted Ads is a challenging aspects of an AdWords campaign. There is a limited amount of space available and the Ads want to be written to attract targeted customers looking for your particular product /service. In an effort to develop the most enticing Ads, Optimize ROI conducts various tests; such as A/B testing; to provide the best possible Ad.
3) AdWords Campaign Management
Managing an AdWords campaign requires monitoring and evaluating results on a continuing basis. Various items analyzed include: Ad copy, cost-per-click, bidding modifications, and keywords. We may also suggest some landing page improvements to assist in completing the sale/lead.
Search Engine Optimization (SEO)
Search Engine Optimization is (according to wikipedia) ” the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results ..” The goal of SEO is to improve your site so that it appears earlier (or higher) on a natural (free) search result. Search Engine Optimization is typically a longer process and normally requires changes to your website. In addition, at Optimize ROI we also incorporate other tools and techniques to increase your natural ranking in addition to the standard SEO approach.
Coaching / Business Development
At optimize ROI we offer coaching services for all areas. If your managing Adwords yourself you can us as a resource to assist in getting the results you want. If you need some help in getting your web page ranked higher we can offer insight. If you have a question regarding your marketing strategy, we are here to assist you.
Have a question you can contact me or if you want to get started you can do a free evaluation today.
